Browzwear

Smart Design

Activities: Product management, project management, UX, client management

*While working there

*Case study flow (high level) - New module for existing products

*https://browzwear.com/

About the company 

Browzwear is an innovative 3D digital apparel design, development and merchandising leader. The company manufactures SW solutions for various stages of the apparel design and manufacturing process.

The problem

75%~ of apparel brands' collections are based on their exciting “building blocks” of silhouettes, fabric, colors, trims and workmanship that are being customized into new collections. The current process has a few problems: feasibility assurance, time to market, failure to comply with the prescribed budget, absence of fast, accurate, and reliable simulation, etc.

The solution

Browzwear’s SmartDesign is a transformative digital tool that reshapes how apparel is conceptualized and developed in a fully virtual environment. By leveraging a vast library of pre-configured smart templates, designers can quickly toggle between different garment silhouettes, fabrics, trims, and workmanship details—all in real time.

This capability drives a host of tangible benefits:

• Accelerated Design Process: Designers no longer need to start from scratch for every new design. Instead, they can rapidly iterate entire collections, enabling faster creative cycles and reducing the overall time-to-market.

• Enhanced Cost & Manufacturing Precision: With built-in manufacturability checks and real-time pricing insights, SmartDesign allows teams to “design for manufacturing.” This means each design is produced exactly as envisioned, significantly cutting down on errors and costly sample iterations.

• Improved Collaboration & Sustainability: True-to-life 3D simulations make it easier to communicate design intent among creative, technical, and production teams. The digital workflow reduces the reliance on physical samples, which not only cuts costs but also minimizes waste and supports sustainable production practices.

  
  

  The measurable impact of these innovations is impressive, reported by customers:

  
  

  • 50% Reduction in physical sampling

  • Reduced sample iterations by over 50%

  • Shortened up to 2 months in production timelines

  • 70% less invested in the creation of samples

  • Massive digital asset creation

The design process

1. Requirements analysis and understanding-

   The first action to take was to collect all requirements and start analyzing them:

   organize, prioritize, what is totally new, what can be addressed with existing

   abilities/features, and what needs some adjustments. In addition, start planning the

   process and outcomes.

   
   
   

   

   

   

   

   
   
   

2. Research & Users -

   Understanding the needs and pain points of the users: stylists (pattern makers) and apparel designers, followed by comparison to the client’s requirements. The process included several actions: an in-depth study of the world of content, working environments, current design processes with and without digital solutions, in-depth interviews with the above potential users.

   
   
   

   

   

   

   

   
   
   

3. Flows & architecture

   
   
   

   

   

   

   

   
   
   

4. Wireframes, mocks & dev instructions